8 min read

The Speed Assumption

How different countries value speed to market differently

I pitched the same business to investors from San Francisco, Singapore, and Frankfurt. Same deck, same traction, same team. Same unit economics, same market opportunity, same competitive positioning.

Each market asked fundamentally different questions.

In San Francisco, the conversation moved fast. Investors were already imagining the Series C before we’d finished discussing the Series A. The diligence wasn’t about whether the business model worked. It was about whether this could be category-defining if it worked. The question underneath every other question: “How fast can you scale?”

Three contrasting entrances stand side by side: a warm arched doorway, a pale wooden frame and a dark modern opening in grey stone.
Image/illustration: Sebastian Scheplitz

In Singapore, people zoomed in. LTV/CAC by customer segment. Sales cycle length broken down by deal size. Gross margin progression over the past six quarters. The conversation had the rhythm of a credit committee that also owned an options book. The question: “Show me the unit economics.”

In Frankfurt, the meeting flipped the canvas entirely. We spent more time on regulatory exposure, customer concentration risk, and what bankruptcy would mean for existing stakeholders than on the upside case. The question: “What happens if this fails?”

None of these questions is wrong. But they reveal what each market optimizes for.

And if you don’t know which question is coming, you’ll answer the wrong one, even if your answer is correct.

What Capital Markets Actually Screen For

The United States deployed somewhere between forty and fifty billion dollars in venture capital in 2024. Europe raised roughly fifty billion across the entire continent that same year. One analysis noted that OpenAI’s single mega-round nearly matched Europe’s entire annual total.

Asia, particularly China, has seen funding collapse to multi-year lows, driven by macro pressures and geopolitical tension. Singapore remains a relatively bright spot, but even there, the conversation has shifted. Growth-stage rounds that might have closed in eight weeks in 2021 now take twelve to sixteen weeks after signing a term sheet—and that’s after months of pre-term-sheet courtship.

These aren’t just differences in capital availability. They’re differences in what capital is screening for.

American investors, particularly in the Bay Area, optimize for magnitude and velocity. The culture treats prior failure as valuable experience, not disqualifying history. Bankruptcy law is relatively forgiving. The social cost of trying and failing is low compared to most of the world. This creates conditions where investors can focus on how big and how fast, rather than whether the base case is sufficiently de-risked.

The entire narrative structure of American venture capital depends on a system that can absorb significant losses in exchange for a few outsized wins. Blitzscaling, growth at all costs, mega-rounds, late-stage funds doubling down on momentum, all of this requires capital depth plus cultural tolerance for failure.

When I sat in those San Francisco meetings, the implicit question wasn’t “Can you prove this works?” It was “Can you show me why this could be worth ten billion if the stars align?”

Singapore and broader Asia operate differently. Institutional investors have become noticeably more cautious since the 2021 peak. They’re extending due diligence, re-pricing valuations, and explicitly prioritizing businesses with clear paths to profitability over pure growth narratives. The Global Entrepreneurship Monitor data shows fear-of-failure rates preventing business creation running above sixty percent in parts of Asia, compared to roughly forty-five percent in the US.

What I observed in Singapore wasn’t risk aversion exactly. It was proof-first thinking. Investors wanted to see that the business worked, not in theory, but in practice. Customer retention by cohort. Payback period trending. Evidence that the model held across different customer segments and economic conditions.

The question underneath the spreadsheets: “Show me this is real before we discuss how big it could get.”

The historic buildings by the Singapore River stand beneath the towers of the Central Business District.
Singapore’s Central Business District, seen from the National Gallery in June 2018. A view of the financial setting, not of the author’s investor meetings.
Photo: Basile Morin · CC BY-SA 4.0. Resized and compressed; no cropping; derivative retains the source licence.

Europe, with Germany as a particularly clear example, adds another dimension. The European Commission has explicitly recognized that bankruptcy carries “serious social stigma” across the continent. Multiple studies confirm higher risk aversion, stronger perfectionism, and deeper fear of failure compared to the US.

This isn’t just a cultural preference. It shows up in legal structures, bureaucratic complexity, and the way growth capital actually moves. European investors price risk differently because the personal and reputational cost of failure is structurally higher for founders.

When I walked through the Frankfurt meetings, the diligence felt like stress-testing worst-case scenarios rather than modeling best-case outcomes. It wasn’t pessimism. It was a rational response to an environment where failure has higher personal, legal, and social costs.

The question: “What happens to everyone involved if this doesn’t work?”

The European Central Bank towers beside the Main, with Frankfurt’s skyline in the distance.
The European Central Bank and Frankfurt skyline in April 2015. Location context for the discussion of capital and institutions.
Photo: DXR · CC BY-SA 4.0. Resized and compressed; no cropping; derivative retains the source licence.

Where the Mismatch Costs You

The interesting part isn’t that these questions differ. It’s what happens when your business is optimized for one question but you’re raising in a market that asks another.

I’ve watched Singapore-style, unit-economics-optimized companies take US late-stage money and get pushed into growth speeds that break carefully tuned models. Burn rates that made sense in a “prove it works” environment become unsustainable in a “scale it fast” environment. The business doesn’t fail because the model was wrong. It fails because the capital came with implicit velocity expectations that didn’t match the underlying structure.

I’ve also seen the opposite. US-style blitzscalers trying to fundraise in Frankfurt without a robust downside narrative. The pitch that worked in Palo Alto, emphasizing market capture, network effects, winner-takes-most dynamics, lands as reckless rather than visionary in a market that wants to know what happens if market capture doesn’t materialize.

The math can be identical. The risk-return profile can be identical. But the framing determines whether capital sees opportunity or exposure.

This matters most at later stages and in cross-border expansion. At seed and pre-seed, individual angels and micro-funds can behave more like global peers. A Berlin angel might ask Bay Area-style questions about ambition. A Singapore operator-angel might be comfortable with more risk than local institutions.

But once you’re raising growth capital, crossing five or ten million dollars, and expanding across geographies, the cultural defaults of each market assert themselves more forcefully.

US investors push for faster scaling and market capture, assuming follow-on capital will be available when you need it. That assumption held reasonably well through 2021. It held less well in 2022 and 2023. It’s recovering now, but the underlying pattern remains: American capital wants speed and is structurally willing to pay for it.

Asian investors interrogate unit economics, local product-market fit, and governance structures before underwriting major expansion. They’re operating in markets where institutional memory includes more sharp corrections and where sovereign and corporate capital priorities shape what gets funded.

European investors stress-test regulatory risk, break-even paths, and downside scenarios before writing larger checks. Growth capital is scarcer, processes are slower, and both founders and investors are more conservative about leverage and experimental bets.

What the Narratives Miss

Each market tells itself a story about why it operates this way.

The US story: “The best founders and biggest outcomes are still in Silicon Valley. Speed wins. If you’re not moving fast, someone else will.”

The Asian story: “Capital is cautious, but there’s dry powder for disciplined founders who can prove real economics. We’re selective, not slow.”

The European story: “Europe is risk-averse and over-regulated. That’s bad for startups. We need to be more like Silicon Valley.”

These narratives serve the people telling them.

US investors and founders benefit from a story that justifies high valuations for fast-moving companies and downplays individual failures as acceptable churn within a portfolio approach.

Asian institutional capital benefits from positioning itself as disciplined and selective, which aligns with sovereign wealth objectives and corporate governance priorities.

European regulators and incumbents benefit from a story that treats caution and consumer protection as virtuous, even when it slows disruptive entry.

What each story underplays:

The US narrative misses the hidden cost of scaling too fast into fragile unit economics. The 2022-2023 down rounds exposed this gap. Companies that prioritized growth speed over model durability found themselves with broken cap tables and insufficient runway to fix underlying problems.

The Asian narrative misses how extended diligence cycles and proof demands can cause founders to miss timing windows in winner-takes-most categories. Sometimes the right answer is to move before you have complete certainty. Proof-first thinking works brilliantly in some markets and kills optionality in others.

The European narrative misses how surplus caution can be an asset in building durable businesses in regulated markets. Fintech, deep tech, climate, these categories reward founders who can navigate complexity and build with long-term resilience. The same risk management that looks like a bug in consumer social might be a feature in industrial automation.

Where This Leaves You

If I’m deciding where to raise capital today, I’m not asking “which market has the most money?” I’m asking “which market’s first question matches my business’s actual strength?”

Raising in the US makes structural sense for software-first, high-margin, network-effect businesses that can credibly answer the “how big, how fast” question. Even after the 2022 reset, American capital still rewards velocity in categories where winner-takes-most dynamics are plausible.

Raising in Singapore or broader Asia fits regionally anchored businesses with clear monetization paths and credible lines of sight to profitability, especially in regulated or capital-intensive sectors where proof matters more than projection.

Raising in Europe, particularly Germany, works for companies in regulated, industrial, and deep-tech categories where risk-management narratives and compliance excellence are core to the pitch rather than overhead to minimize.

The hidden tax shows up when there’s misalignment between what your business does well and what your investor culture rewards.

A company that’s optimized its unit economics and built sustainable growth gets pushed into unsustainable burn rates by investors who think slower growth equals lack of ambition.

A company that’s built for rapid market capture gets starved of capital by investors who want proof of profitability before scale.

Neither business is wrong. But one is answering the wrong question.

What I’ve learned operating across these contexts is that the cities and markets that work aren’t necessarily the ones with the best infrastructure or the most capital. They’re the ones where the infrastructure and capital align with how your specific business actually creates value.

You can build in a slower, more cautious culture and get your unit economics right before taking the story to a speed-obsessed capital market. You can scale in a market whose risk appetite matches your model’s actual characteristics.

But you cannot ignore the question each market is asking.

If you’re pitching in San Francisco, you need to answer “how big, how fast” even if you’d rather talk about margins and sustainability.

If you’re pitching in Singapore, you need to show proof of economics even if you’d rather talk about market capture and category creation.

If you’re pitching in Frankfurt, you need to address downside scenarios even if you’d rather focus on upside optionality.

The question isn’t better or worse. It’s just different.

And treating them as if they’re the same is where the expensive mistakes happen.

Sources and notes

The regional comparisons combine the author’s experience with sources that use different definitions and periods. GEM’s fear-of-failure measure concerns adults who see business opportunities, rather than investors. The historical failure-stigma quotation is reproduced in Landier’s 2006 paper; the paper presents a theoretical model.

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